HATCHlabs Grand Opening
For HatchLabs’ grand opening in Irvine, California, a series of abstract, creative posters were developed to capture the excitement of scientific discovery. Each banner featured scientists as the focal point, reinforcing the exhibition’s innovative, research-driven identity.
The Idea
For the opening of HatchLabs’ Irvine, CA location, the goal was to create a visual theme inspired by some of history’s most influential scientists—figures like Albert Einstein and Galileo. The concept needed to feel both intellectual and playful, using abstract elements to celebrate curiosity, experimentation, and innovation while reflecting the creative, research-driven spirit of HatchLabs.
The Process
To celebrate Hatchlabs’ Irvine grand opening, the visual direction centered on blending science, innovation, and creativity in a way that felt both educational and expressive. Historic scientists—such as Galileo, Edison, and Einstein—were selected as focal points to honor the curiosity, experimentation, and discovery that define Hatchlabs’ mission. Each poster pairs these figures with abstract shapes, textures, and scientific references to create a modern interpretation of classic scientific influence.
Design elements were carefully chosen to reflect each scientist’s legacy while maintaining a cohesive system across the series. Geometric forms, equations, and symbolic details reference research, experimentation, and problem-solving, while layered compositions and bold color accents add energy and visual impact. The set of posters balances intellect and creativity—using design to celebrate the intersection of science and innovation that Hatchlabs represents.
The Result
The poster series was well received by both the HatchLabs team and event attendees, helping set the tone for a successful grand opening at the Irvine location. The visuals captured attention, reinforced HatchLabs’ identity, and contributed to an engaging launch experience that reflected the company’s passion for innovation and discovery.