ViewHouse Event Posters
This Colorado restaurant and bar is known state-wide for big events and entertainment. These posters promoted Sunday Funday volleyball tournaments and NFL Draft Parties, capturing the brand’s fun, energetic vibe to draw a young audience and fill the space with excitement.
The Idea
A series of event posters designed to promote ViewHouse programming and attract a young, social audience. The visuals highlight the brand’s energetic personality while encouraging guests to gather for sports, food, drinks, and community-driven events.
The Process
The goal of this poster series was to capture ViewHouse’s energetic, social atmosphere while keeping each design visually engaging without feeling cluttered. Each poster was built around a clear primary subject—such as a football player, guitar, or playful focal object—supported by layered textures, lighting effects, and graphic elements that reinforce the excitement of each event. This approach allowed the designs to feel lively and immersive while maintaining a strong visual hierarchy.
Each event required a slightly different tone while staying consistent with the ViewHouse brand. Sunday Funday leaned into playful, colorful visuals to reflect volleyball, games, and daytime energy. Draft Watch Parties emphasized bold lighting, scale, and contrast to mirror the excitement of live sports on ViewHouse’s large screens. Music on the Greenused the guitar as a strong anchor, supported by texture and layout choices that balanced detailed information with a clear, eye-catching focal point. Together, the series creates a cohesive system that feels fun, approachable, and event-focused.
The Result
The posters were displayed across all ViewHouse locations, featured throughout the restaurants, and used across social media and the ViewHouse website to promote upcoming events.