Valor Athletics Animated Promotion
The Valor Athletics promotion features electric design and motion graphics that capture the energy and spirit of the program. The bold, dynamic visuals highlight Valor Athletics’ offerings and are crafted to attract and excite prospective students and families.
The Idea
The school wanted to showcase the depth and excellence of Valor’s programs—especially its nationally recognized Athletics department—through a dynamic lobby experience. The installation was designed to welcome visitors with a sense of awe, giving both current and prospective families an immediate look at the opportunities, achievements, and culture that define Valor.
The Process
The goal was to create an exciting, brand-forward piece that stayed true to Valor Athletics. Because students are the heart of all marketing at Valor, they needed to be the clear focal point—supported by elements that reinforce the athletic identity. Swoop, the Valor Eagle, is a key part of the Athletics brand, so introducing him at the start helped quickly signal that this video represents the athletic program without overwhelming the visuals.
To enhance the storytelling, complementary graphic elements were incorporated: X’s and O’s to echo team strategy, and a stylized mountain backdrop to ground the piece in Colorado and reflect Valor’s standing as one of the premier athletic programs in the country. The final animation was designed to energize visitors and inspire both current and prospective families to engage with Valor’s wide range of sports opportunities.
The Result
The final piece delivered a dynamic, visually engaging introduction to Valor Athletics. It balanced bold graphics with essential program information, helping visitors quickly understand the department’s offerings. The display drew attention in the lobby, with families and students stopping to watch—successfully creating a memorable first impression of Valor’s athletic excellence.
